Start with the output requirement. Choose Veo for cinematic video with audio, Sora for visual exploration, Seedance for directed sequences, Kling for expressive motion, or Wan for cost-aware iteration.
Then match the input. Image-to-video is better when the subject, product, or framing must stay close to a reference. Text-to-video is better when you are exploring a scene from scratch.
Run the same short brief across two suitable models. Version, duration, resolution, references, audio, and credit cost can change the result, so use the live generator settings as the source of truth.